Uniontown Reborn Master Plan (Project) “Study Area” (Figure 1) is the portion
of West Marine Dr. from Smith Point to Bond St. in the City of Astoria. The
Study Area includes land adjacent to West Marine Dr. plus land to the north
that is designated for commercial, industrial, and mixed-use development. The
Project will consider improved connections between West Marine Dr. and
residential areas to the south, but will not address the residential area
beyond the homes adjacent to West Marine Dr.
Figure 1: Study
in the northwest corner of the City of Astoria on the Columbia River, the
Uniontown neighborhood serves as a gateway to Astoria and as an important
center for industrial and commercial activity. The Uniontown neighborhood is
the location of the Astoria Megler Bridge, which brings people across the
Columbia from Washington, and the New Young’s Bay Bridge which brings people
from the coast. The waterfront portion of the Study Area is dominated by Port
of Astoria facilities, including Piers 1-3, the West Basin Marina, and Port
offices. Several hotels are also located on the waterfront.
Uniontown neighborhood also has historic significance and the Study Area
includes a portion of the Uniontown-Alameda Historic District. The area was
noted for thriving canneries and other seafood-related commercial activities
during the 1875 to 1949 period, its role in commerce and trade, and its late
19th and early 20th century American commercial architecture.
Downtown Astoria is currently
undergoing a transformation resulting from increased investments in new
businesses and development activity. While the Uniontown neighborhood has a
central location and historic character, it has not experienced the same level
of investment as downtown Astoria. The lack of activity in the Uniontown
neighborhood is due in part to the lack of a unifying vision for the
neighborhood and a coherent set of plans, policies, and regulations to guide
public investments and support private redevelopment activity.
Project Purpose and Transportation
Relationship and Benefit
Uniontown Reborn Project’s purpose is “Creating a Great Pacific Northwest
Gateway to Astoria.” The Uniontown Reborn Master Plan will develop a unifying
vision for Uniontown and adjacent lands to maintain the area’s distinct
historic aesthetic, coordinate land use and transportation improvements, and
identify economic opportunities.
Project will recommend changes to City’s plan designations, zoning and land use
regulations; develop design standards to encourage pedestrian-friendly,
transit-friendly development and redevelopment; and develop a set of
recommended public investments to support the vision and planned land uses,
including investments in the transportation system to support multiple modes of
of alternative street design cross sections within the West Marine Drive public
right-of-way in City to better accommodate and encourage use of walkways,
bikeways, and transit is a key Project focus.
The objectives for these Services
are to undertake a comprehensive analysis of the Study Area and to use that
information to develop a complete land use plan and supportive transportation
plan that can provide a welcoming environment for all modes of travel and
support and enhance the Uniontown Neighborhood’s economic vitality and
a vision for the community’s desired future for Study Area, along with specific
objectives and guiding principles for the development of regulations,
design standards, and streetscape improvements to help achieve the vision.
on previous planning and visioning work conducted for the Study Area and
surrounding areas, including the Astoria Riverfront Vision Plan,
Transportation System Plan, Bridge Vista Code Amendments, and other
relevant efforts and plans. Create an attractive and welcoming entry to
Oregon and City through the use of signage, art, landscaping, and other public
the execution of the Astor-West Urban Renewal Plan, which includes part of
the Study Area, to help fund the Project.
the livability and economic vitality of the Study Area by identifying
opportunities and removing barriers to development and re-development;
enhancing walkability; improving bicycle and transit infrastructure,
improving neighborhood aesthetics with landscape and streetscape elements,
and enhancing access from adjacent neighborhoods.
a balanced and efficient multimodal transportation system that better
accommodates a variety of modes to offer attractive options to driving for
those who live, shop, and travel through the Study Area.
engage community stakeholders in a thorough visioning process to encourage
their support of the Project and its conclusions and to spur private
investment in the Study Area.